Focus on Rosebud

Rosebud is a seaside town on the Mornington Peninsula, approximately 75 km southeast of the Melbourne city centre. It is a large beach-side town fronting Port Phillip, located between Rye and Dromana, and has a population of 12,501. Rosebud provides safe swimming beaches along its continuous stretch of sandy bay coastline, with the focal point being Rosebud Pier which it located opposite Jetty Road and extends about 300 metres into the water.


Originally known as Banksia Point, Rosebud began life as a fishing community in the early 1850s. On 2 June 1855, the cargo vessel Rosebud, owned by one of the colony’s best known pastoralists Edward Hobson, was washed over the large sandbars and onto the beach. The burgeoning community made off with the cargo of damask and household goods, but the wreck remained for many years as the locals slowly stripped its hull to use in the construction of houses. It became commonplace to call the area “The Rosebud” in reference to the ship, which was shortened to “Rosebud” as the last vestiges of the ship disappeared.


Rosebud’s commercial centre stretches along one side of about a 2 kilometre length of Point Nepean Road, with some shops separated from this wide thoroughfare by a service road. The shopping precinct features attractive garden strips, paved areas and several wood carvings of notable local identities from the past.  


A notable feature of Rosebud’s bay foreshore is a lack of commercial development. Most of the area between the coastal route of Point Nepean Road and the beach consists of community facilities, parkland and camping areas within sections of bushland.


Rosebud has a temperate coastal climate, and is usually several degrees cooler than Melbourne. The annual maximum mean temperature is 19.1 degrees C.


Rosebud covers an area of 1,051 square km.


The foreshore area of Rosebud is one of the largest camping areas on the peninsula. During the summer months the populations of Rosebud and Dromana can double is size. Making a very touristy feel.


By the 1960s, Rosebud had emerged as the largest town on the southern peninsula, complete with a shopping centre and extensive sporting facilities. In time it became home to an increasing number of permanent residents, including ‘sea change’ retirees.


Some of the famous residents (permanent and holiday) of Rosebud were Judith Durham, Arthur Boyd and William John Ferrier. Judith spent her first six summers in the weatherboard house that stood on the west side of Durham Place. It is well documented on many websites that the 1995 Australian of the Year launched his fabulous career as a painter from the age of 16 while living in Rosebud from 1936-9 with his grandfather. One of young Arthur’s paintings was of the Burnhams’ jetty at the end of Boneo Rd; it is reproduced in Peter Wilson’s “On the Road to Rosebud” alongside photos of the jetty. Ferrier won acclaim from all over Australia, and probably a job in the lighthouse branch, because of his heroic rescue of two of the seven crewmen of the La Bella at Warrnambool.

Coffee Safari

Freshly brewed coffee is a must-have for weekends. Here are a few places to check out when you’re in this beautiful part of the world.*

D’Alia’s Bakery Cafe  

1041 Point Nepean Rd  

D’Alias Bakery Cafe is a great place to catch up with friends over breakfast or lunch or just enjoy a coffee with a mouth-watering dessert in a relaxed atmosphere. A wide variety of pastries and breads baked daily are on offer.

The Corner Cafe  

1455 Point Nepean Rd 

Great coffee in a casual seaside environment with loads of homemade deli food items to eat in or take to the beach. Team that up with all day breakfast and a modern lunch menu selection – all bases are covered.

Blue Mini Cafe 

2 Colchester Rd

One of the best places for coffee in town with a great atmosphere.  Eclectic breakfasts and seasonal lunches in a large room with exposed-brick walls and retro touches.

La Casa Nostra Deli  

1033 Point Nepean Rd 

Great coffee. Strong as you like it but you can get a half shot which is about the same as regular coffee shops and still great. La Casa Nostra Deli is a world of food. We stock international groceries, quality kitchenware and local produce, as well as being official stockists of Herbie’s Spices, Bodum and Bialetti coffee makers and spare parts.

*Please note: Restrictions may still be in place in regards to dining in. It is advised to check with businesses for relevant information.

What to do

A large beach-side centre fronting Port Phillip on the Mornington Peninsula, Rosebud is located between Rye and Dromana.
The town was named after the English schooner that was blown ashore in 1855 a short distance to the west of where the Rosebud Pier now stands.

Rosebud’s commercial centre stretches along one side of about a two kilometre length of Point Nepean Road with the shopping precinct featuring attractive garden strips, paved areas and several wood carvings of notable local identities from the past. 

Enjoy Rosebud’s safe swimming beaches along its continuous stretch of sandy bay coastline with the focal point being Rosebud Pier. Take part in the various water sports and golf activities just a short drive away, or visit the recently opened Yawa Aquatic Centre.

Home to plethora of events, Rosebud hosts the Peninsula Short Film Festival, the Rosebud Kite Festival, and of course the Rosebud Foreshore carnival.

This popular summer holiday destination is the perfect base from which to explore the countless outdoor attractions nearby.  

Photos Yanni

Peninsula Essence – December 2021