Focus on Rosebud

Rosebud is a seaside town on the Mornington Peninsula, approximately 75 km southeast of the Melbourne city centre.


Rosebud is a large beach-side town fronting Port Phillip, located between Rye and Dromana, and has a population of 13,195 (2016 census). Rosebud provides safe swimming beaches along its continuous stretch of sandy bay coastline, with the focal point being Rosebud Pier which it located opposite Jetty Road and extends about 300 metres into the water.


Originally known as Banksia Point, Rosebud began life as a fishing community in the early 1850s. On 2 June 1855, the cargo vessel Rosebud, owned by one of the colony’s best known pastoralists Edward Hobson, was washed over the large sandbars and onto the beach. The burgeoning community made off with the cargo of damask and household goods, but the wreck remained for many years as the locals slowly stripped its hull to use in the construction of houses. It became commonplace to call the area “The Rosebud” in reference to the ship, which was shortened to “Rosebud” as the last vestiges of the ship disappeared.


Rosebud’s commercial centre stretches along one side of about a 2 kilometre length of Point Nepean Road, with some shops separated from this wide thoroughfare by a service road. The shopping precinct features attractive garden strips, paved areas and several wood carvings of notable local identities from the past.


A notable feature of Rosebud’s bay foreshore is a lack of commercial development. Most of the area between the coastal route of Point Nepean Road and the beach consists of community facilities, parkland and camping areas within sections of bushland.


A striking landmark in Rosebud is the bushy mountain peak of Arthurs Seat. It rises up in the distance behind the shops along Point Nepean Road and provides a scenic backdrop when viewed from Rosebud’s beaches.


Rosebud covers an area of 1,051 square km.


The foreshore area of Rosebud is one of the largest camping areas on the peninsula. During the summer months the population of Rosebud and Dromana can double is size, giving a very touristy feel.


Rosebud has a temperate coastal climate, and is usually several degrees cooler than Melbourne. The annual maximum mean temperature is 19.1 C


The median house price is $580,000 and for a unit it’s $499,000.


By the 1960s, Rosebud had emerged as the largest town on the southern peninsula, complete with a shopping centre and extensive sporting facilities. In time it became home to an increasing number of permanent residents, including ‘sea change’ retirees.


Some of the famous residents (permanent and holiday) of Rosebud were Judith Mavis Cock (Judith Durham), Arthur Boyd and William John Ferrier. Judith spent her first six summers in the weatherboard house that stood on the west side of Durham Place. It is well documented on many websites that Arthur Boyd the 1995 Australian of the Year launched his fabulous career as a painter from the age of 16 while living in Rosebud with his grandfather from 1936 to 1939. One of young Arthur’s paintings was of the Burnhams’ jetty at the end of Boneo Rd; it is reproduced in Peter Wilson’s “On the Road to Rosebud” alongside photos of the jetty. Ferrier won acclaim from all over Australia, and probably a job in the lighthouse branch, because of his heroic rescue of two of the seven crewmen of the La Bella at Warrnambool.

Coffee Safari

Freshly brewed coffee is a must-have for weekends away and the Mornington Peninsula’s coffee haunts are second to none. Here are just a few to check out when you head down to this beautiful part of the world.

The Holy Bean Cafe

1489 Point Nepean Road, Rosebud

Great coffee place with brilliant breakfast and global dishes made with local produce, plus small-batch coffee, served in a cosy cafe.


The Pier Cafe

889 Point Nepean Road, Rosebud

The Pier Café provides the  Mornington Peninsula region with its own unique Greek dining experience, with authentic Greek desserts and dishes
to go with a good variety of coffee.


Zarb & Ru

1037 Point Nepean Road, Rosebud

Delicious coffee and creamy milk, cosy atmosphere and super tasty food in a homely style atmosphere.


The Foyer

1017 Point Nepean Road, Rosebud

Modern decor in this delightful little café with a brilliant $10 brunch, good coffee and chilled atmosphere.

What to do

Enjoy Rosebud’s safe swimming beaches or take part in the various water sports and golf activities just a short drive away.

Home to a plethora of events, Rosebud hosts the Peninsula Short Film Festival, the Rosebud Kite Festival, the Rosebud Foreshore carnival and Rosebud Rockfest to name a few.

This popular summer holiday destination is the perfect base from which to explore the countless outdoor attractions and cafes nearby.

Photography: Yanni

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